Summary: Hole Hearted LDN is a piercing studio specialising in high quality body jewellery made from biocompatible materials such as implant grade titanium and 14kt/18kt solid gold. The studio and online store aims to make quality body jewellery from reputable brands accessible, with options for every style and budget.
About Hole Hearted LDN
Hey,
I'm Aysh Banaysh. I'm a professional body piercer from the UK and the owner of Hole Hearted LDN.
As both a piercer and consumer, I've noticed that it can be really difficult to find high quality body jewellery in the UK. If you're not near a decent studio your best bet is looking online, but most sites in this space are based in America, meaning you have to deal with longer shipping times, possible import costs and other issues that may arise.
Hole Hearted LDN is here to put an end to that.
I believe high quality body jewellery should be standard and I hope to make it more accessible in the UK.
I stock a selection of internally threaded and threadless body jewellery from a handful of reputable manufacturers including Industrial Strength, Anatometal, Neometal, Junipurr and many more. Everything is made from biocompatible materials such as implant grade titanium and 14kt/18kt solid gold. I do my best to cater to a range of tastes and budgets, so whether you're just making the swap from externally threaded 'surgical' steel or you're a fine jewellery fanatic, hopefully you'll find something that's right for you.
Use the buttons below to find out more and get in touch if you have any questions!
How It All Started
I started Hole Hearted LDN in the summer of 2016 (which was originally called Hungry Unicorn until I found out what that meant). I wish I could say I had a great epiphany or reason, but in all honesty I was broke and my partner at the time suggested selling something I knew a lot about. For me, that was body jewellery.
I started getting body piercings at 15 and had learnt a fair bit about them over the years of healing them and dealing with piercing problems. By 2016 I had almost 20 piercings and felt confident that I knew what people would want.
Long story short, I didn't...
As a teenager I had aspired to become a body piercer and running my own studio, but I had buried that dream very deep. After I started selling online, I dug that dream up and started to follow it.
Since then it's been a few years I've worked in a couple of different studios and learnt a lot of lessons about piercings, jewellery and business.
I learnt that the hundred of pounds I initially invested in to cute little tragus earrings was a complete waste. There's an abundance of online stores selling cheap and crappy jewellery and it was hard to stand out from the crowd. Anywhere can sell cheap jewellery, but as a piercer I knew this was no good even if I could sell it and I wanted to offer a better alternative. It made no sense to be preaching about jewellery quality and then selling absolute tat. I completely swapped out my stock and started selling high quality body jewellery with both affordable options and fancier pieces. I rebranded to add more of a personal touch and I use my experience as a piercer to help customers choose the jewellery that's right for them.
Since then I've just been continuing to try and build my business and provide the best service I can. I'm currently based in a lovely little aesthetics clinic in Woodford Green, London.