HoleHeartedLDN is an online store selling high quality body jewellery at a fair price. High quality should be standard when it comes to things going in your body, and the hope is that both worldwide shipping and fair prices will make this more accessible for piercees everywhere and not just in cities.

Aysh Banaysh

I'm Aysh Banaysh, a professional body piercer and the woman behind Hole Hearted LDN.

Currently, I deal with each and every order, email and tweet so if you reach out it'll be me you're talking to.

I do my best to make sure that each and every customer is more than satisfied with their order and try and add a personal touch to my business. 

Being a body piercer enables me to go a step further than just selling jewellery by allowing me to offer other services such as sterilisation, anodisation and even just plain old advice on jewellery sizes! 

How It All Started

I started Hole Hearted LDN in the summer of 2016 (which was originally called Hungry Unicorn until I found out that was the name of a sex position). I wish I could say I had a great epiphany or reason, but in all honesty I was broke and my partner suggested selling something I knew a lot about. For me, that was body jewellery.

I started getting body piercings at 15 and had learnt a fair bit about them over the years of healing them and dealing with piercing problems. By 2016 I had almost 20 piercings and felt confident that I knew what people would want.  

Long story short, I didn't...

As a teenager I had aspired to become a body piercer and running my own studio, but I had buried that dream very deep. After I started selling online, I dug that dream up and started to follow it. 

As I'm writing this it's been exactly two years since then. I've worked in a couple of different studios and learnt a lot of lessons about piercings, jewellery and business.

I learnt that the hundred of pounds I initially invested in to cute little tragus piercings was a waste. There's an abundance of online stores selling cheap and crappy jewellery and it was hard to stand out from the crowd. Anywhere can sell cheap jewellery, but as a piercer I knew this was no good even if I could sell it and I wanted to offer a better alternative. I completely swapped out my stock and started selling high quality jewellery with both affordable options and fancier pieces. I rebranded to add more of a personal touch and I use my experience as a piercer to help customers choose the jewellery that's right for them.

Since then I've just been continuing to try and build my business and provide the best service I can. Eventually I hope to have my own studio, but for now that goal is a long way off.